Marketing Automation Manager Job in Immply

MARKETING AUTOMATION MANAGER

Location

• Pune, India

Company Description

Since 2010, Annex Cloud (USA) in association with IMMPLY, has provided more than 250 leading brands and retailers, including NuSkin, Morphe Cosmetics, Jane Iredale, MacKenzie-Childs, Sugarfina, Bed Bath & Beyond, TaylorMade Golf, etc., with the ability to engage tens of millions of their customers one-to- one at scale.

Immply s advanced loyalty and marketing platform provides fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions that seamlessly work together to optimize the customer journey and deliver a unified customer experience, a greater quantity and quality of referrals and content, and more high-quality and resilient customer relationships.

Learn more at https://www.annexcloud.com/.

Job Description

We are looking for a multi-talented marketing automation manager for our email demand generation campaigns. Such activities are but not limited to webinars, thought leadership and content, events, joint case studies, white papers, blog posts, analytics, etc. You will be responsible for providing an in-depth view of all marketing automation capabilities and reporting.

You ll work closely with our marketing leadership, product integration, partnerships, sales and customer-facing departments to synthesize information on our customers and use it to help us explain the value of our software in a language that resonates with our clients and prospects. Most importantly, you ll be the link that ensures that we are hitting our inbound lead and opportunity goals for each quarter.

The Primary Responsibilities for this Position Include

• Ability to write email content and templates that drives demand for Annex Cloud products and solutions.
• Develop differentiated, persona-sensitive positioning and messaging for Annex Cloud products and solutions.
• Understand buyer personas and be able to articulate and apply across marketing content/campaigns as well as sales tools.
• Work closely with the marketing team to develop compelling, emotive content to fuel marketing programs that create awareness and drive demand for Annex Cloud customer retention and loyalty software.
• Work across all functions and teams within the Annex Cloud organization including Product, Sales, Customer Success, and Marketing to ensure successful delivery of the right content and programs to the right audiences.
• Working knowledge of Salesforce CRM.

About You

The ideal candidate for this role has a real passion for digital commerce, innovative technologies, customer retention, and advanced loyalty solutions. You thrive on owning projects from start to finish, whether that means keeping others on track or diving in to make things happen.

To succeed in this role, you ll need to be comfortable creating materials for a wide range of internal and external audiences, whether that s the CEO of a consulting firm, a project manager at a solution partner, or a member of our sales team. You ll also need to be comfortable getting technical: Annex Cloud is all about providing the right solutions to complex business problems, and to market it successfully you ll need to understand exactly what our loyalty solutions makes possible.

You need to be proactive and self-directed; on a day-to-day basis, you ll often set your own agenda. Lastly, strong people skills are essential: you ll be working closely with staff ranging from entry-level employees to senior executives.

Required Qualifications

• 2-5 years of digital marketing automation experience (preferably with Pardot).
• B2B software or SaaS product marketing experience a strategic thinker with successful hands-on execution and strong leadership skills.
• Skilled problem solver with a growth mindset and a curiosity to find a better solution.
• Prior experience with SaaS enterprise software company.
• Demonstrated track record of success in a fast-paced, growth company improving the effectiveness of sales professionals and developing successful go-to-market strategies.
• Strong data analysis and written communication skills.
• Solid presentation skills.
• BS/BA degree preferred.