Channel Sales Manager Job in Hella Infra Market Limited

• Should have experience in dealers and distribution development in the field of Building Product / FMCG Industry
• Good networking skills and known OEM culture.
• Cultivation of new sales channels as well as management and support of existing channels.
• Should be able to handle Network Expansion. General duties including management, strategic and developmental.
• Provide feedback to management from key retail and distributor customers.
• Sales Force Management - Educate, motivate and monitor the sales force. Convey all company directives, objectives and philosophies. Work with the sales force in training sessions, market tours, store sets /resets, sales calls and shows. Educate them on the selling points of our products, budgetary constraints and how to most effectively merchandise the products.
• Distributor Management Educate the distributor sales force on Product Features and USPs, work with their sales managers to convey company objectives, and set up sales programs with the buyers utilizing promotional windows and MDF. Perform store sets/resets with field reps and go on sales calls with the account managers in order to more efficiently execute speed to shelf.
• Market Tours Perform store audits to ascertain our distribution and competitive status. Understand what the local selling environments are for our category/products. Recommend and/or participate in store sets/resets and build relationship at store level. Monitor the effectiveness of implementation of sales programs.
• Brand Awareness Understand the philosophy and objectives within a dynamic environment. Know priority skill. Selling points, competitive advantages, merchandising standards, what tools are available to help sell the products and the processes that are involved to implement these tools.
• Data Analysis Absorb information from syndicated data (SPINS, Nielsen). Be able to assess market conditions and identify areas of improvement. Utilize internal sales programs for performance and budgeting. Present these numbers in a clear, concise fashion for sales calls, sales training or HQ requests.
• Sales Presentations Develop effective presentations that outline current market conditions, market trends, customer needs and our competitive advantages. Utilize data analysis, store audits and any relevant information that can be gleaned from broker/distributor reps, store personnel or industry peers.
• Budget Management Understand what budgetary goals of company are and work within allotted scope with regard to trade spending, slotting, etc. when developing sales programs to drive incremental volume or new distribution. Must monitor business conditions and be able to keep expenditures in line up with volume

Desired Candidate Profile -

• Must have experience in Building Material/ Construction Material products. (Cement, Steel, ACC Blocks, Aggregates, Admixture, Concrete).
• Must have a thorough knowledge of the sales & marketing process and a strong commercial awareness.
• MBA in sales & marketing or any relevant.
• High level of communication ability and presentation skills.