BriefCase
BriefCase

Senior Content Marketing Manager Job in Happay

Senior Content Marketing Manager

Happay 4+ weeks ago
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Job Summary
    You will be responsible for:
  • Creating persona-driven content for different stages of the buying cycle to attract relevant traffic and expand our subscriber base
  • Creating awareness/excitement about our product and generating leads for the sales pipeline by producing all types of content -- webinars, roundtables, ebooks, whitepapers, blog posts, case studies, videos, et al
  • Owning and executing our PR strategy
  • Managing blog calendar and promotion plan for our marketing blog and target accounts Building rapport and conducting interviews with C-level executives of established corporates
  • Building rapport and conducting interviews with C-level executives of established corporates
  • Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement
  • Community building and driving engagement for our brand through LinkedIn
  • Writing direct response copy and creating wireframes for our landing pages to attract more leads into the marketing funnel
  • Monitoring and reacting to data and analytics
  • Nurturing prospects through weekly/monthly email marketing initiatives
  • Creating sales enablement content including presentations, battle cards and more
Experience Required :

3 to 5 Years

Vacancy :

2 - 4 Hires

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