Head Of Category Job in Group Bayport

Job Title: Head of Category

Location: Gurugram

Company: Group Bayport

About Us: Group Bayport is a US based rapidly expanding eCommerce company in custom product categories across several industries. It has 10 brands under its umbrella. We are committed to transforming the eCommerce landscape in custom product space through strategic growth lead technology and best customer experience. As we scale our operations, we are seeking a seasoned Head of Category to lead and drive the growth of our product categories.

Position Overview: The Head of Category will be a strategic leader responsible for overseeing the entire lifecycle of our categories. This role involves building and growing categories with a focus on international markets, executing end-to-end functions including category research, positioning, pricing, and establishing a competitive edge. You will work closely with the product marketing, technology and customer service teams to create and execute go-to-market plans, optimize category performance using data-driven insights, and enhance user experience.

Key Responsibilities:

• Category Strategy and Growth:
• Develop and implement comprehensive category strategies to drive growth and market share.
• Conduct in-depth category research by geography to identify opportunities, trends, and competitive positioning.
• Build and grow categories in international markets, adapting strategies to local market conditions.
• Category Management:
• Oversee all aspects of category management, including product pricing , discounts, gross margin, shipping optimization.
• Establish and manage relationships production to create and manage quality and turnaround time expectations.
• Analyse category performance and develop actionable insights to drive sales and profitability.
• Conversion Optimization:
• Enhance conversion rates by analysing and optimizing conversion funnel, including add-to-cart, cart-to-checkout, checkout-to-payment processes. Drive improvements in reviews, ratings, page load times, and bounce rates.

• Go-to-Market Planning:
• Collaborate with product marketing and technology teams to create and execute go-to-market plans.
• Ensure alignment between category strategy and marketing initiatives to drive product awareness and customer acquisition.
• Develop and implement promotional strategies and campaigns to boost category performance.
• Work with product on establishing category journey
• Work with merchandizing team and category sponsor on landing pages and options
• Data-Driven Optimization:
• Leverage data analytics to monitor category performance, track key metrics, and identify areas for improvement.
• Utilize data insights to optimize product assortment, pricing, and positioning for maximum growth and user satisfaction.
• Implement and refine processes based on data-driven feedback to enhance category performance and user experience.
• User Experience:
• Ensure a seamless and engaging user experience across category pages and product listings.
• Work with UX/UI teams to enhance the usability and design of category pages, optimizing for conversion and customer satisfaction.
• Gather and incorporate user feedback to continually improve the category experience.
• Leadership and Team Management:
• Lead and mentor a high-performing team, setting clear goals and providing regular feedback.
• Foster a collaborative and results-oriented team culture.
• Drive professional development and growth within the category team.

Skills and Experience:

• Experience
• 15+ year experience in e-commerce with a strong background in category management and P&L ownership.
• Significant experience in building and growing online product categories, preferably in international markets.
• Proven track record of managing end-to-end category functions including research, positioning, pricing, and strategy.
• Experience in creating and executing go-to-market plans in collaboration with product marketing and technology teams.
• Skills
• Deep understanding of eCommerce dynamics, category management, and market trends.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Excellent knowledge of user experience principles and how to enhance online shopping experiences.
• Proven leadership skills with the ability to manage and inspire a high-performance team

Educational Background:

• MBA preferred in Marketing, Economics and/or related field. Strong foundation in business principles is essential.
• Certifications in Marketing, Data Analytics or Supply Chain will be a plus.