Marketing Director Job in Fulfillment Iq

Job Title: Director of Marketing

Job Type: Full-Time Permanent/Contract

Location: Remote

Working Days: 5 days a week

Director of Marketing

We are looking for an experienced and strategic Marketing Director to join our dynamic team. An experienced developer of powerful marketing strategies across eCommerce, social media, paid marketing, PR and creative. This person will be responsible for leading cross functional teams to effectively take projects and new product launches from concept to launch. They will be the lead storyteller for the brand, skillfully distilling our values into everything we show and tell. This is a key leadership role, working directly with our CMO to drive the brand and make a significant impact on our business. In this role you will be responsible for the creation, implementation, and supervision of marketing action plans as well as the management of all marketing activities of FIQ marketing team. Our ideal candidate will have extensive marketing experience and a comprehensive knowledge of branding. He/she will have the ability to lead a team of writers, designers, and account managers, and interact with clients on a regular basis.

About Fulfillment IQ:

Fulfillment IQ provides comprehensive supply chain-focused solutions that span strategy, platform build, optimization, scaling, and implementation. We are technology experts and innovators. We love to work with highly creative problem solvers that are passionate about their work. Our goal is to bring on board a talented, creative Junior Marketing Assistant to support digital marketing campaigns and strategies.

About you (as a human) At heart, you re a purpose-driven problem-solver; a curious human who is self-assured and positive. Your friends might describe you as a strong communicator, detail-oriented leader, honoring yourself and others. You likely have a passion for creative environments and enjoy collaboration. Experience has taught you to fully appreciate diversity of thinking and you believe that others have different, equally important contributions. You tend to attract and appreciate those with different zones of genius! Also, from time to time, you might think about how amazing supply chains are!

About you (as a Director of marketing)

You are entrepreneurial by nature - able to identify opportunities and tackle them

You have a strong eye for branding and are able to develop strong briefs, delivering create results

Expert in social media - obsessed over new trends, content inspiration and more

You are detail-oriented and operationally focused

You demonstrate an ability to lead multiple activities and assignments simultaneously

You have a can-do attitude and are an avid team player

You have strong written and verbal communication skills

You are a proactive self-starter who is eager to play a key role in growing channel

You prioritize tasks and maintain focus of the overall desired goal

You are structured, yet flexible

You thrive when trusted with some autonomy, take initiative and bring impeccable follow-up skills

You possess an ability to learn, understand and converse around key business issues

You are intellectually curious and are constantly challenging our own best practices

You are collaborative and value feedback from both peers and leadership

You have the ability to motivate teams to produce desired tangible outcomes within tight timeframes

You take on responsibilities above and beyond explicit direction

You are comfortable presenting information and sales reports/trends

Job description:

Working with the CMO to manage the overall marketing program & marketing team

Build and scale our marketing function, implementing strategies and campaigns that drive revenue growth

Generate leads and grow pipeline, exploring new and innovative marketing channels

Market segmentation, implementing the right demand programs for each

Drive overall go-to-market approach for new product lines

Report and manage KPIs from the top of funnel through to closed/won, increasing win rates and creating quantifiable growth in key target areas

Measure campaign success with key KPIs that quickly identify effectiveness and enable the ability to quickly pivot as required

Work in partnership with sales and product teams to develop targeted sales collateral, fine-tune or upgrade the sales process and continuously improve the buyer s journey

Lead the creation of digital content that will fuel our content marketing and lead generation plans

Manage, maintain, and optimize the corporate website

Guide the day-to-day activities of the marketing team.

Continually review changes to the market, consumer trends and the activities of competitors.

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.

Business analysis and tracking: Analyze the business to identify problems, opportunities, and trends

Lead Special Projects customer insights work in category and provide thought leadership for creative and campaign development on how to win with consumer targets

Create powerful stories and insightful, relatable ways of showing and telling Fulfillment IQ s brand values

Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.

Consumer insight analysis: Understand consumer trends and insights and leverage to create cross-channel communication strategies for new products and campaigns

Advertising and Brand Management: Develop strategies and oversee implementation of multi-platform advertising and mass media communication campaigns and social media.

Market Research: Oversee the development of qualitative and quantitative market research, executing research studies to verify the effectiveness, value, and impact of advertising and communications programs.

Digital and social media: Develop and oversee social media and digital strategy (web and CRM), provide strategic direction on content implementation across all platforms and monitor and measure results. Drive engagement and follower/subscriber growth on all corporate communications platforms.

Team Development & Management: Provide strategic direction, develop and supervise the team, ensuring strong performance and adherence with team values. At the same time, continuing to build engagement and curiosity.

Required Qualifications:

Experience advising business stakeholders and a team on strategic brand management and direct and digital marketing advice.

Excellent presentation skills, with strong verbal/written communication skills; ability to build strategic and impactful communications and present to senior and executive management.

A creative mind with a keen eye for design, detail, visual content and creative copy.

Experience creating, managing, growing and engaging audiences with web, digital and social media platforms; the ability to monitor and adjust strategies based on performance.

Strong interpersonal skills and ability to practice empathy. Experience in building and maintaining productive relationships and partnerships across the business with various stakeholders internally and externally.

Strong business and financial acumen; extensive knowledge and understanding of business financials, budgets, legal concepts, commercial contracts, competitive bidding and contract laws.

Previous experience working for or with a brand, marketing, advertising, digital, or social media agency; experience gained of exposure of seeing marketing and branding from various perspectives, industries, etc.

Senior level marketing experience through the start-up/scale-up phase of a B2B organization

A track record of successfully creating quantifiable growth through different channels including email marketing, landing pages, SEO, partnership webinars, PPC and content

Openness to get into the trenches with the front line and work collaboratively as a team to achieve amazing things

An ability to deliver creative and innovative campaigns that deliver results within budget

A determination to never accept the status-quo, constantly working to improve lead quality and volume

A passion for building brands from scratch including an understanding of the entire buyer journey and how marketing generates more qualified leads

Solid project management and organizational skills

Position Requirement/Required Skills:

5+ years of experience in marketing and running a marketing team.

5+ years of proven marketing campaign experience.

Successful track record in senior marketing roles and creating marketing campaigns.

Excellent leadership, communication, and decision-making skills

Experience with digital and print marketing, content marketing, and social media marketing

High competence in project and stakeholder management.

Excellent interpersonal, written and oral communication skills.

Proficiency in MS Office suite.

Content creation experience.

SEO and PPC experience, certifications preferred.

Benefits and Perks

We are a Remote-first company, we have flexible working hours with complete work-from-home freedom and a generous vacation policy.

Competitive salaries, equity options, benefits and paid development - we ve got you covered!

Game nights, Happy Hours, internal hackathons, team building games, and more.

Do you feel like you re able to tackle this role? Show us what you got! We absolutely don t expect applicants to check off every box for any of our positions, and welcome you to apply if you feel like you are an excellent fit.