Performance Marketing Manager (optional Wfh) Job in Fresh Prints

Personal Attributes

• Proactive. You believe it s always on you to make sure anything you do is a success.
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone.
• Goal-oriented. You re incredibly ambitious. You re dedicated to a long-term vision of who you are and where you want to go.
• Open to change. You re inspired by the endless ways in which everything we do can always be improved.
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues.
• Super attentive to detail. You have an eagle s eye for detail and can catch any mistake within seconds

Description of the Role

• Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates.
• Work with the product team to understand user journeys
• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments
• Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel
• Proof and QA to ensure a 100% error-free execution
• Follow and maintain best practices to keep email deliverability high
• Analyze and report on campaign performance
• Work with the rest of the Growth team to test, refine, and develop revenue funnels

Requirements

• 2+ years of experience with funnel optimization and email marketing
• Proficient in using email marketing and automation tools like Iterable, Hubspot, etc
• Solid understanding of the customer lifecycle
• Excellent communication skills - Fluency in English is a must
• Excellent analytical skills and ability to provide actionable insights from data
• Strong time management & prioritization skills
• Super detail-oriented and meticulous with work
• Self-motivated and excited to work on different projects
• Experience with Text/SMS channel will get you brownie points

Compensation & Benefits

• 16,000 USD (per annum)
• Health Insurance
• Personal Accident Insurance (India only)
• The opportunity to learn a lot rapidly
• Working with a talented and busy team dedicated to building a business together