Marketing Automation Analyst Job in Fractional Cmo

Fractional CMO is a full-stack marketing automation agency. Customer-First approach has been our mantra since our inception. Based out of Seattle and with operations in India, we serve SaaS, Real Estate, Manufacturing companies digital marketing needs.

Job responsibilities:

• Build, test and create automated workflows
• Perform A/B tests on all elements of our marketing mix (lists, e-mail templates, landing pages, offers, etc.)
• Support the ongoing, systematic update and refinement of nurtures, lead scoring, and demand creation programs
• Assist in data maintenance (list import, data clean-up and other maintenance activities)
• Monitor email effectiveness metrics within HubSpot , Pardot and provide insight that will aid ongoing campaign optimization
• Work with Web designers/developers and content development teams

Required Profile:

• Bachelor s degree, preferably in Marketing, Business, Communications, Computer Science, or related field
• Proven technical, analytical and functional skills necessary to build automated programs
• Broad understanding of B2B marketing strategy and mix
• Working understanding of workflow processes and systems within a marketing/sales cycle
• A minimum of one-year experience using a marketing automation platform (preferably HubSpot and Pardot) or equivalent
• Database management/CRM experience (preferably SalesForce)
• Passionate about modern marketing
• Results-oriented, with ability to accomplish project and team goals
• Excellent organizational and multi-tasking skills a must
• A team player capable of high performance and flexibility in a fast-paced environment
• 2+ years of experience with CRM tools and Marketing Automation ( Hubspot , Marketo, Salesforce)
• Ability to work collaboratively, internally and externally.
• Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.