BriefCase
BriefCase

Marketing Automation Analyst Job in Fractional Cmo

Marketing Automation Analyst

Fractional Cmo 4+ weeks ago
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Job Summary

Fractional CMO is a full-stack marketing automation agency. Customer-First approach has been our mantra since our inception. Based out of Seattle and with operations in India, we serve SaaS, Real Estate, Manufacturing companies digital marketing needs.

Job responsibilities:

  • Build, test and create automated workflows
  • Perform A/B tests on all elements of our marketing mix (lists, e-mail templates, landing pages, offers, etc.)
  • Support the ongoing, systematic update and refinement of nurtures, lead scoring, and demand creation programs
  • Assist in data maintenance (list import, data clean-up and other maintenance activities)
  • Monitor email effectiveness metrics within HubSpot , Pardot and provide insight that will aid ongoing campaign optimization
  • Work with Web designers/developers and content development teams

Required Profile:

  • Bachelor s degree, preferably in Marketing, Business, Communications, Computer Science, or related field
  • Proven technical, analytical and functional skills necessary to build automated programs
  • Broad understanding of B2B marketing strategy and mix
  • Working understanding of workflow processes and systems within a marketing/sales cycle
  • A minimum of one-year experience using a marketing automation platform (preferably HubSpot and Pardot) or equivalent
  • Database management/CRM experience (preferably SalesForce)
  • Passionate about modern marketing
  • Results-oriented, with ability to accomplish project and team goals
  • Excellent organizational and multi-tasking skills a must
  • A team player capable of high performance and flexibility in a fast-paced environment
  • 2+ years of experience with CRM tools and Marketing Automation ( Hubspot , Marketo, Salesforce)
  • Ability to work collaboratively, internally and externally.
  • Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment.
Experience Required :

Minimum 1 Year

Vacancy :

2 - 4 Hires

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