BriefCase
BriefCase

Assistant Marketing Manager Job in Fitternity

Assistant Marketing Manager

Fitternity 4+ weeks ago
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Job Summary

Job Responsibility


  • Conceptualize and devise mobile app marketing strategies to drive high quality user acquisitions, constantly source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
  • Focus on driving downloads from non paid channels, platforms or programs
  • Deliver digital marketing strategies to grow our customer base and drive engagement and repeat usage
  • Ensure all campaigns are planned, tracked and operated towards specific business and growth objectives. Measure and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment
  • Plan and manage the budget to achieve optimum ROI per acquisition
  • Analyze campaign performance and conversion, as well as mine data insights across member database to look for trends
  • Stay updated with the new tools, trends and best practices in handling owned channels and also optimize variety technology partnerships and manage external agencies

Requirements


  • Graduate
  • Experience in marketing automation systems likeClevertap / Adobe Marketing Cloud and Mobile Engagement Platforms like Branch/AppsFlyer etc
  • Comfortable working with product and technology teams for various marketing tech projects
  • Proven problem solving & data analysis skills
  • Excellent communication skills with content experience
  • Out of the box creative thinking
Experience Required :

1 to 4 Year

Vacancy :

2 - 4 Hires

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