Assistant Manager Digital Marketing Job in Etp Group Pte Ltd.

Assistant Manager Digital Marketing

Job Description/profile:

We are looking for a dedicated and enthusiastic Marketing Leader to join our team and grow our market in Asia Pacific and India. Our ideal candidate is highly motivated, an excellent communicator, can work well within a cooperative and friendly team as well as being able to work on their own initiative. The primary focus of the role is to work with the Sales & Marketing team to develop and deliver a healthy lead generation programme, driving qualified leads into the sales pipeline.

• Devising strategies to drive online traffic / create awareness / create engagement / drive leads / sales / conversions
• Should have hands-on experience in developing and managing Google Adwords PPC, remarketing, dynamic ad campaigns and monitoring them on a daily basis
• Planning & executing Linkedin, Facebook & Instagram paid campaigns
• Updating social media touch points as per the SM strategy adopted
• Managing online brand and promoting company s products and services in the digital space
• Creating and posting blogposts, articles, videos, company/product information on tech/trade sites
• Coordinating with the SEO agency on daily basis to improve the Keyword rankings and organic traffic and reduce the bounce rate.
• Reviewing and actively managing website and other online assets and sources. Adding languages to existing website
• Should be able to use WordPress CMS and basic HTML coding
• Using and researching the internet and new media to reach new customers and generate leads
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Create plans, calendars, reports and analyze ROI of each digital marketing initiative; Strive to improve the DM results.

Key Skills:

• 5+ years of strong experience in strategically managing and growing organisation s marketing funnel
• Mastery of Excel, Google Analytics, Digital Marketing and automation tools
• Proven track record of exceeding Lead Generation target
• Data-driven marketing strategy, planning, budget allocation and organization alignment experience
• Demonstrated experience of analysing and improving marketing funnels and conversion rates
• Ability to self-motivate, multi-task and work independently or within a team
• Strong experience using technology tools to support Lead generation
• Strong written and oral communication skills
• Ability to gain a technical understanding of the products
• Should be able to create content such as technology articles, blogposts, slide shares and more, for posting online
• Create plans, calendars, and reports for all digital marketing tasks
• Ability to work independently and manage time effectively without constant supervision
• Should be a team player

Education Qualification: Any (IT Background preferred), MBA Marketing/Digital Marketing (completed or pursuing)

Experience: 5-10 Years

Base Location: Mumbai, India