Product Marketing Manager Job in Fareye

As a product marketing manager at FarEye, you are responsible for creating demand for products

through effective messaging and marketing programs.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and

marketing and to achieve results - helping to decrease the sale cycle and achieve higher revenue. You will

be the product evangelist and will play an integral role in organizing product launches.

You will know what our competitors do today and what they plan to do in the future. You also know our

buyers better than they know themselves, including how they make their buying decisions. You back up

strategic insights with market evidence and then use that knowledge to drive the development of

positioning and messaging that resonates with buyers and empowers our sales channels to be

successful.

You will collaborate with our marketing team to develop innovative programs that drive demand.

Attention to detail and eye for quality are critical to your success, along with an ability to grasp and

present our product s value proposition in a way that resonates and clearly articulates how we solve our

buyers problems. You are obsessed with tracking performance and have the data to prove what s

working and what isn t.

In addition to the marketing team, you will regularly collaborate with product managers and sales

channels; it s a balancing act that requires strong diplomatic skills, including knowing when to push back

and when to dive in.

Key Responsibilities:

Build on product messaging that differentiates new products from others in the market to give

them a unique selling point

Maintain competitive intelligence and comparisons by working with cross-functional stakeholders

and executing self-lead research

Develop and implement promotional activities such as campaigns, promotions and product

launches

Create product content such as case studies, videos, website copy, and blog posts

Communicate the value of new products and services to the sales and marketing team

Speak and present both internally and externally to promote the story of our product

Gain insight into customer use of current products, untapped opportunities, and buyer personas

Measure and optimize the buyer journey as it relates to product feature adoption and usage

Assist sales on calls when appropriate to provide deeper dives into the product

Experience & Knowledge:

5-7 years of product marketing experience

Experience in market analysis

Outstanding communication, presentation and leadership skills

Excellent organizational and time management skills

Sharp analytical and problem-solving skills, able to prove what is -or isn t-working

Creative thinker with a vision

Comfortable using collaboration and CRM and MAP tools such as Salesforce and Hubspot.

Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.