Product Marketing Manager Job in Fareye Technologies Inc

As a product marketing manager at FarEye, you are responsible for creating demand for products through effective messaging and marketing programs.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results - helping to decrease the sale cycle and achieve higher revenue. You will be the product evangelist and will play an integral role in organizing product launches.

You will know what our competitors do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. Attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product s value proposition in a way that resonates and clearly articulates how we solve our buyers problems. You are obsessed with tracking performance and have the data to prove what s working and what isn t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key Responsibilities

• Build on product messaging that differentiates new products from others in the market to give them a unique selling point
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Develop and implement promotional activities such as campaigns, promotions and product launches
• Create product content such as case studies, videos, website copy, and blog posts
• Communicate the value of new products and services to the sales and marketing team
• Speak and present both internally and externally to promote the story of our product
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Assist sales on calls when appropriate to provide deeper dives into the product

Experience & Knowledge

• 5-7 years of product marketing experience
• Experience in market analysis
• Outstanding communication, presentation and leadership skills
• Excellent organizational and time management skills
• Sharp analytical and problem-solving skills, able to prove what is or isn t working
• Creative thinker with a vision
• Comfortable using collaboration and CRM and MAP tools such as Salesforce and Hubspot.
• Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.

About FarEye

FarEye predictive logistics platform enables enterprises to orchestrate, track, and optimize their logistics operations. FarEye empowers enterprises to win in this customer-centric era with exceptional delivery experience and efficient movement of goods for both B2C and B2B segments.

More than 150 enterprises across geographies and verticals run their logistics operations on our SaaS-based and highly mobile platform. FarEye has already been adopted across industries like eCommerce, Manufacturing, Retail, Food/Grocery and this is just the start! As businesses find themselves in the crossroads of improving margins and enhancing customer experience, our platform is guiding them in the right direction and by doing so we are empowering them to achieve never-before-seen efficiencies.

With a significant opportunity ahead of us, join FarEye to help scale this disruption while developing new product opportunities! The best is ahead of us, and we are just getting started.