Head Of Marketing Job in Edelweiss Consultancy
Head Of Marketing
- Kolkata, West Bengal
- Not Disclosed
- Full-time
- Contract
Overall:
o In this role, you will lead the Marketing team for a Social Media Platform in India
o This role combines deep product marketing skills, brand marketing, engagement marketing, and partner marketing with relationship building and team management
o Overview:
- Manage a digital marketing team to establish online customer acquisition and digital media plans
- Optimize portfolio of paid media investment across ad platforms
- Drive data analysis to improve campaign effectiveness
- Establish creative and positioning and execute in digital marketing channels
- Manage forecasting, and provide updates on growth opportunities
o General media:
- Build the company-wide strategy for Platforms media campaigns to support both brand & performance-based goals
- Manage day-to-day plan changes/maintenance of media plans & manage media agencies
- Identify target audiences and analyze their behavior, characteristics, and routines
- Monitor media trends of all outlets including magazines, blogs, and movies
- Analyze media alternatives to recommend how to best allocate the advertising budget
- Be the final eyes on all advertisements and marketing campaigns before release
- Launch and optimize a retargeting strategy to maximize full-funnel performance
Requirements:
o General:
- Experience working in a dynamic environment with frequent changes
- Ability to work autonomously with confidence
- Bachelor's degree in Marketing, Business or similar
o Digital marketing:
- Experience leading digital marketing teams
- Experience managing paid media portfolios and achieving growth
- Experience managing paid marketing operations
- Experience using major digital ads platforms associated with search, display and social media advertising
- Experience optimizing digital channels
- Knowledge of scaled video and paid social advertising with innovative use of audience targeting, content and creative
Required - skill with 3+ years experience
Required - skill with 1+ years experience
Required - skill with 1+ years experience
Required - Bachelor's or higher education
Required - Located in Kolkata, Can You Work In Dum Dum Area
Required - Good command over English
Minimum 3 Years
1 Hire
SMM, Digital Advertising, Digital Marketing Media, SEO Expert, Digital Marketing
