Content Strategist-remote Role Job in Ec-council

Content Strategist For CISO MAG

About EC-Council:

International Council of E-Commerce Consultants, also known as EC-Council, is the worlds largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of the world-famous Certified Ethical Hacker (CEH), Computer Hacking Forensics Investigator (C|HFI), License Penetration Testing (Practical) programs, among others. We are proud to have trained and certified over 300,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

Our certification programs are recognized worldwide and have received endorsements from various government agencies including the US Federal Government via the Montgomery GI Bill, and the US Government National Security Agency (NSA) and the Committee on National Security Systems (CNSS) certifying EC-Councils Certified Ethical Hacking (CEH), Network Security Administrator (ENSA), Computer Hacking Forensics Investigator (CHFI), Disaster Recovery Professional (EDRP), Licensed Penetration Tester(LPT) program for meeting the 4011, 4012, 4013A, 4014, 4015 and 4016 training standards for information security professionals and American National Standards Institute (ANSI)

EC-Council Group provides equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.

To learn more about EC-Council, please visit: www.eccouncil.org

Job Description

We are looking to hire a driven content strategist to develop and execute content strategies that drive traffic and generate leads. The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyse user engagement metrics to determine whether the content is well-received or not.

To be successful as a content strategist, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Content Strategist Responsibilities:

• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Analysing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Performing content gap analyses to determine what type of content is missing and what is needed.
• Delegating tasks to writers and editors and providing feedback.
• Creating, adjusting, and managing the editorial calendar.
• Establishing style guides that specify the writing style and tone needed to create engaging content.
• Developing a solid understanding of the target audience through online and traditional market research
• Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms
• Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
• Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
• Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
• Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals

Content Strategist Requirements:

• Bachelor's degree in marketing, communications, advertising, journalism, or related field.
• At least 6-8 years of Proven content strategy and project management experience, preferably from an advertising/ media-publication background (preferred, not mandatory)
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM)
• The ability to work under pressure
• Strong content presentation skills
• Outstanding organizational and time management skills
• Excellent analytical skills
• Exceptional marketing and collaborative skills
• Effective communication skills