Digital Marketing Manager Job in Cynosure Corporate Solutions

Digital Marketing Manager

Cynosure Corporate Solutions 4+ weeks ago

Chennai, Tamil Nadu
Not Disclosed
Full-time

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Job Summary Build awareness about how our products/services can satisfy the needs of consumers and
channel partners. Desire an experienced and versatile Director of Marketing who is
experienced in high tech marketing and self-motivated. Ideal candidate has experience
developing and executing marketing campaigns while managing and inspiring a team.
She/he will be comfortable with day-to-day marketing activities, as well as long-term
strategy, thriving with tight deadlines and changing needs. If you are a people-person who
loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with
specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal and
external support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best
practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract
key insights for future campaign development and go-to-market strategies, complete
with formal proposals and recommendations on tactics
Partner with email, performance marketing and web, PR, design, and social media
teams to design, test and evolve lead nurturing tactics.

Requirements

Daily and Monthly Responsibilities

Working in partnership with the creative team, develop creative briefs and guide
creative direction to meet objectives for all advertising and public-facing
communications, including print, digital, and video assets
Conceptualize and execute on multi-channel campaigns across the prospect and
customer lifecycle, ensuring the alignment of communications and messaging across all
channels
Manage content and updates for customer and internal touch points, establishing
budget guidelines, participating in events, documenting business processes, and
providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer
conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and
analysis, and optimize accordingly
Maintain an organized CRM database based on communication initiatives
Plan and coordinate marketing events such as virtual and on-premise tradeshows
Present ideas and final deliverables to internal and external teams, and communicate
with senior leaders about marketing programs, strategies, and budgets