Digital Marketing Job in Cybage Software Pvt. Ltd.

The key aspects of this role include:

• Should be having a basic understanding of Search Excellence Frame Works
• Should be able to create and plan a variety of PPC campaigns across a range of digital channels like Facebook (R&F, Auction, DABA), Google (Search, Shopping, Discovery, GDN), YouTube, Instagram (Ads/Shop), Snapchat and Twitter Ads
• Should be able to oversee existing campaigns and making recommendations on how to optimize them with the help of platforms and tools like Optmyzer, Trueclicks, SA360, etc.
• Should be having a decent understanding of PPC forecasting mechanism and related tools like FB Planner, Google Planner and Snapchat Ad Sets Estimates
• Should have the ability to run an exhaustive campaign QA process to ensure accurate campaign implementation, pacing and performance
• Should be able to analyze trends and make data-driven decisions through Data Studio, Super metrics, SA360, FB Insights etc. Should be very strong with reporting skills and Dashboard set ups
• Would be required to share creative suggestions for advert templates using Smartly platform
• Take complete ownership of analysis of large amount of data to identify trends and opportunities, quickly driving changes and enhancements
• Continue building up on working knowledge of operation of paid marketing and analytics

Mandatory Skills:-
SEM Campaigns (Google Search, Discovery Ads, YouTube Marketing & Display Ads)

• Research & Audit
• Planning/Expansion of Keywords & Placements
  • Keyword Analysis & Development
  • Topic/Theme Research
• Search Campaign Set Up & Optimization
  • Campaign Structure Optimization
  • Ad Group Management
  • Create Text Ad Copies & Ad Extensions
  • Campaign Targeting Settings & Scheduling
  • Budget Management, Bidding Strategy & Bid Implementation
  • Landing Page & Conversion Rate Consultation
• Measurement & Reporting
  • ROI Analysis
  • Detailed Monthly Reporting
  • Ongoing Campaign Refinement Based on Data Patterns

Social Media Marketing (Facebook/Instagram/Twitter/Linkedin/TikTok/Snapchat Ads)

• Discovery & Research
  • Evaluate Client s Existing Social Presence (Ads) and Competitors Business Pages/Ads.
• Campaign Execution & Optimization
  • Facebook Campaign Management, (Campaign Launch, Ad Sets Creation, Ad Copies Creation/Creative Uploads, On-Going Bid Optimization, Engagement Rate Optimization, Ads Testing etc.).
• Share Creative Requirements for Ads with the Client
  • Text/Visual/Video Creative Content for Social Ad Copies
• Analysis & Reporting
  • Leverage FB Insights/Analytics to measure results for better targeting and continual improvement.

Shift Timing:

• Sunday through Thursday (Dubai Time Zone) 11 AM-8 PM

OR

• Monday through Friday (North African Market) 1PM -10 PM
• Proficiency in the advanced configuration and implementation of web analytics and tag management platforms.
• Highly proficient with Google Tag Manager
• Ability to manage multiple tasks and work towards achieving several deadlines simultaneously
• Great attention to detail and experience with thorough testing processes is critical to this role