Digital Marketing Specialist Job in Etech Global Services

Digital Marketing Specialist

Summary:

We are hiring Digital Marketing Specialist whose role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in depth knowledge of company products/services and market goals. Proficiency in Search Engine Optimization, Inbound Marketing, graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing specialists rely on judgment in planning and experience to accomplish identified goals.

Duties and Responsibilities:

• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers (Manage day-to-day email marketing campaign execution, including planning, targeting, set-up, testing, execution, reporting, and optimization.)
• Create and maintain online listings across different web platforms
• Ensure that the brand message is consistent
• Fully own and report Key Performance Indicators, and provide direction to optimize and scale
• Set monthly performance targets and deliver scalable growth for key products
• Develop and execute a scalable marketing plan to deliver profitable products
• Set strategy and tactics to optimize funnels based on split testing, pricing, and offers
• Determine the segmentation strategy for online traffic and email lists
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology and online learning developments
• Work with the Creative Team to develop the landing pages and online sales funnels
• Work with the Media Team to set monthly budgets for paid traffic and lead generation
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.

Qualifications for Digital Marketing:

• 2+ Years of Experience in Digital Marketing
• Must have On-page SEO, Inbound Marketing hands-on and thorough knowledge to use of social media for business
• Experience executing paid social media campaigns (Paid advertising management including social media advertising, Google ads, and other paid advertising initiative)
• Need to have good communication skills and good English.
• Bachelor's degree in marketing or business
• Knowledge of video and picture editing software such as Adobe
• Must be able to juggle multiple projects at the same time
• Must be logical, smart and technically strong in terms of understanding requirements
• Incredible attention to detail
• Full understanding of all social media platforms and other third party marketing applications.
• Problem solving skills
• Knowledge of content management systems