Digital Marketing Manager Job in Coretus Technologies Pvt. Ltd.

Overview

As a Digital Marketing Manager, you will oversee all aspects of our digital marketing efforts, including website management, content creation, social media management, search engine optimization (SEO), search engine marketing (SEM), and email marketing. You will develop and execute innovative marketing campaigns to increase brand visibility, generate leads, and drive conversions. Additionally, you will analyze data and provide insights to optimize marketing performance and return on investment.

Responsibility

• Develop and implement digital marketing strategies

  Create and execute strategic digital marketing plans to achieve business objectives, including audience targeting, channel selection, campaign budgeting, and performance tracking.

• Manage website and content creation

  Oversee the development and maintenance of our website, ensuring it is user-friendly, optimized for search engines, and regularly updated with engaging and relevant content.

• Manage social media platforms

  Develop and execute social media strategies to increase brand awareness, engage with the target audience, and drive website traffic and conversions.

• Optimize search engine presence

  Implement on-page and off-page SEO best practices to improve organic search rankings and increase visibility on search engine results pages.

• Execute search engine marketing campaigns

  Plan and manage paid search campaigns, including keyword research, ad creation, bid management, and performance optimization to maximize ROI.

• Implement and track email marketing campaigns

  Develop and execute email marketing campaigns to nurture leads, promote products/services, and drive customer engagement and retention.

• Analyze data and provide insights

  Monitor, analyze, and report on digital marketing performance metrics to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize campaigns and achieve marketing goals.

Qualifications

• Bachelor's degree in marketing or related field

  A solid educational foundation in marketing or a related field is required.

• 5+ years of experience in digital marketing

  Proven experience in planning and executing successful digital marketing campaigns across various platforms.

• In-depth knowledge of digital marketing channels and strategies

  Strong understanding of SEO, SEM, social media management, content marketing, email marketing, and web analytics.

• Analytical and data-driven mindset

  Ability to analyze data, draw insights, and make data-driven decisions to optimize marketing performance.

• Excellent communication and interpersonal skills

  Strong written and verbal communication skills to effectively communicate marketing strategies and collaborate with cross-functional teams.

• Creative thinking and problem-solving abilities

  Ability to think outside the box, come up with innovative marketing ideas, and solve complex marketing challenges.

Soft Skills

• Leadership and team management

  Experience in leading and managing a team of digital marketers to achieve common goals.

• Strategic thinking

  Ability to think strategically and develop digital marketing plans aligned with business objectives.

• Attention to detail

  Strong attention to detail to ensure accuracy and quality in all digital marketing efforts.

• Time management and organizational skills

  Ability to effectively manage multiple projects, prioritize tasks, and meet deadlines.