Assistant Brand Manager Job in Coindcx

Assistant Brand Manager

Coindcx 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time
Permanent

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Job Summary

Assistant Brand Manager

Job description

About CoinDCX

CoinDCX is India's largest & safest crypto exchange, with a dedicated focus on making crypto accessible. Established in 2018, CoinDCX has solved numerous problems faced by the Indian crypto community with investing and trading solutions for crypto-based financial products for retail, HNI, and enterprise customers.It is our ultimate goal, to provide the best of the crypto space with the simplest and secure solutions. Insured by BitGo and ISO Certified, CoinDCX is now India s first Crypto Unicorn!

Imagine,

India s cryptocurrency markets are booming, and post the SC verdict, the industry has grown manifold. More Indians want to join this exciting new industry. However, they are unsure how to enter, who should be their partner to help them grow in this space. You help them in their journey. You introduce them to a brand that is built for them and gain their trust. You make this happen. You make a difference,

Job Responsibilities

Would contribute to the brand development & brand asset management
Be the brand custodian and ensure the brand tone of voice is consistently maintained across verticals and campaigns
Ensure all communications across the product, brand assets both organic and paid are as per the communication, compliances & advertising guidelines
The role would involve giving necessary approvals and deployment, across relevant touch points with the consumers
Conducting Brand Trainings - The CoinDCX Brand, Advertising Guidelines, Communication Guidelines, Brand Guidelines, etc. to audience within the organization
Plan and launch important brand amplification campaigns both internal and external
Market scanning:
Keeping up to date with market developments and analyzing consumer insights as well as competitor strategies
Conduct research to understand our consumers needs, lifestyle, & preferences and identify how our brand is currently positioned in the market

Job requirements

Minimum 2-3 Years of Marketing / Brand Management experience
Should have been part of teams that have actively managed brands, brand campaigns and agencies to deliver brand results
Has strong program management / project management skills
Understands brand strategy & brand asset management
Strong analytical skills and has the ability to extract actionable insights
Excellent writing, editing, presentation & communication skills
Must be able to work in a fast-paced environment with significant ambiguities
Subject knowledge of blockchain and crypto will be an added advantage