Customer Retention Marketing (crm) Manager Job in Cashkaro

At CashKaro, we believe remarkable talent, enthusiasm, and hustle add up to great work. We are looking for a senior leader to join the management team and lead overall Customer Retention Marketing effort for CashKaro.com. This is a high impact, fast paced role which needs someone with a good understanding of e-commerce marketing, analytics and product. If you are looking for an opportunity in one of India's fastest growing e-commerce startups, this role is for you.

Roles and responsibilities of this role would include the below:

• Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and setting up automated journey-based campaigns to plug funnel drop-offs.
• Dive deep into customer data to gain better understanding of usage behavior and generate insights for Onboarding, Activation, Acceleration, Retention and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat and revenue improvements.
• Find growth opportunities, plan and conduct growth related experiments & analyze key metrics for tracking the effectiveness of such experiments.
• Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement and retention campaigns.
• Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.
• Creating weekly and monthly marketing plans and budgets for our different channels.
• Tracking the success of different online marketing activities.
• Enhancing the efficiency of our digital marketing activities through marketing automation.
• Formulate and direct the overall marketing and communication strategy (online) for all retention channels, in order to achieve the desired audience reach and targets.
• Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.
• Work with marketing agencies as and when required

Ideal candidate should have the below experience/qualities:

• Minimum of 4 years of work experience with a focus on growth & retention in a consumer facing internet based organization, preferably in a startup/e-commerce.
• Successful track record of accelerating customer activation, engagement, improving customer retention and optimizing the user lifecycle funnel.
• Expertise and significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)
• Experience of designing experiments such as A/B tests, multivariate tests with proven track record of success
• Demonstrated ability of figuring out business insights and driving smart decisions through quantitative customer data and qualitative research
• Sound knowledge in MS Excel, databases, Google Analytics, one of the lifecycle marketing tools like CleverTap/MoEngage and other digital tools.
• Brownie point for someone with coding skills using any scripting language like Python
• Engineering/Economics/Math/Stat/Psychology Graduate or Post Graduate