Asst. General Manager - Marketing Job in Brigade Enterprises Ltd
Asst. General Manager - Marketing
Brigade Enterprises Ltd
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
Job Description
Designing campaign communication and collaterals.Developing a marketing strategy and marketing mix for product launches and sustenance phase in close coordination with the respective sales team.Creating a Brand Building strategy.Designing the 360- degree marketing plan and allocating budgets for all the projects.Implementing the marketing strategy for both ATL and BTL activities.Conceptualizing innovative marketing and branding solutions including digital marketing and social media, corporate websites and microsites.Coordinating with multiple vendors, creative and media agencies for collateral development and media releases.
Core Responsibilities
Provide inputs for the development of the Annual Business Plan and other Organization Policies as part of the Top Management; Ensure that the Business Plan is cascaded in terms of quantifiable performance measures across the Organization.Define corporate brand philosophy.Drive branding / advertising initiatives of the Organization across all regions after in-depth analysis of the geographic, demographic and psychographic aspects of each target market.Formulate and implement Organization wide policies on key account management, project marketing, advertising and promotions; Ensure effective and timely communication of new initiatives / projects to critical stakeholders.Devise Digital Marketing strategies and programs to build brand awareness, project awareness and lead generation strategies with the team and consultants.Drive creative agencies on brand guidelines and company expectations on business generation initiatives that can be tracked and measured.Devise quarterly marketing strategies that can help the company overachieve financial goals.Develop / update Department SOPsCollaborate with sales and presales team to help achieve the respective project targets.
What are we looking for?(Specific Skill Set)
Strong Influencing & negotiation Skills to be able to persuade the Various Top-Level People Across the company on Related Guidelines and Processes.Excellent Strong Verbal and Written communication skills.Ability to co-operate and influence in a matrix organization.Highly Result oriented preferably with a Global mindset.
Qualifications
MBA10+ years experience in Marketing domain
Designing campaign communication and collaterals.Developing a marketing strategy and marketing mix for product launches and sustenance phase in close coordination with the respective sales team.Creating a Brand Building strategy.Designing the 360- degree marketing plan and allocating budgets for all the projects.Implementing the marketing strategy for both ATL and BTL activities.Conceptualizing innovative marketing and branding solutions including digital marketing and social media, corporate websites and microsites.Coordinating with multiple vendors, creative and media agencies for collateral development and media releases.
Core Responsibilities
Provide inputs for the development of the Annual Business Plan and other Organization Policies as part of the Top Management; Ensure that the Business Plan is cascaded in terms of quantifiable performance measures across the Organization.Define corporate brand philosophy.Drive branding / advertising initiatives of the Organization across all regions after in-depth analysis of the geographic, demographic and psychographic aspects of each target market.Formulate and implement Organization wide policies on key account management, project marketing, advertising and promotions; Ensure effective and timely communication of new initiatives / projects to critical stakeholders.Devise Digital Marketing strategies and programs to build brand awareness, project awareness and lead generation strategies with the team and consultants.Drive creative agencies on brand guidelines and company expectations on business generation initiatives that can be tracked and measured.Devise quarterly marketing strategies that can help the company overachieve financial goals.Develop / update Department SOPsCollaborate with sales and presales team to help achieve the respective project targets.
What are we looking for?(Specific Skill Set)
Strong Influencing & negotiation Skills to be able to persuade the Various Top-Level People Across the company on Related Guidelines and Processes.Excellent Strong Verbal and Written communication skills.Ability to co-operate and influence in a matrix organization.Highly Result oriented preferably with a Global mindset.
Qualifications
MBA10+ years experience in Marketing domain
Experience Required :
8 to 12 Years
Vacancy :
2 - 4 Hires
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