BriefCase
BriefCase

Sr. Sem Analyst Job in Apeiron Global Pvt. Ltd.

Sr. Sem Analyst

Apeiron Global Pvt. Ltd. 4+ weeks ago
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Job Summary

Position: 1 | Location: Bengaluru

Job Description:

We are looking for an experienced and knowledgeable Search Engine Marketing Specialist to join our Marketing team! As a SEM Specialist need to have 2-3 years of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.

Responsibilities:

  • Developing new and innovative SEM strategies for the organization.
  • Planning and implementing digital marketing campaigns on various platforms such as Google, Facebook, Instagram, and similar.
  • Managing the paid search marketing campaigns and other paid advertising campaigns.
  • Ensuring the organization s goals and objectives are met.
  • Analyzing data and insights to improve ROI.
  • Performing detailed keyword research and customer trends.
  • Monitoring clicks, redirects, and bounce rates.
  • Generating heatmaps to analyze consumer behavior on the website.
  • Suggesting improvement in the marketing campaign and make necessary changes if required.
  • Implement on-going A/B and user experience testing for ads, placements and landing pages.
  • Work with internal development and design teams to create dynamic landing pages.
  • Preparing SEM reports on a monthly basis and presenting it.
  • Staying up to date with the new advertising trends and PPC strategies.

Required Skills and Technologies:

  • Google Analytics.
  • Google Search Console (Webmaster Tools).
  • Google Keyword Planner Tool.
  • SEMrush/Moz/Ahrefs similar tools.
  • Google AdWords.
  • Instagram Ads.
  • Facebook Ads.
  • Google Shopping/Merchant Center.
  • Expertise with Google Docs/Sheets/Slids.
  • CMS Frameworks: WordPress.
  • Some Working knowledge of HTML.
  • Strong knowledge of search engine algorithms and ranking strategies.
  • Deadline and detail oriented.
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail.
  • Excellent ability to collaborate with internal teams.
  • Critical thinker and problem-solving skills.
  • Team player.
  • Good time-management skills.
  • Great interpersonal and communication skills.
  • Degree in relevant quantitative fields.
Experience Required :

2 to 3 Years

Vacancy :

1 Hire

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