Specialist - Brand And Media Job in Angel Broking

Group Company: Angel Broking Limited

Designation: Specialist- Brand and Media (ABL_SS_454)

Office Location:

Years of experience: 6 to 9

Salary Range: INR 1000000 to 1500000

Position description:

• Implementation of brand guidelines, brand positioning efforts, tracking of company logos & trademarks, audit correct guidelines implementation across platforms and channels
• Support in development of Angel Broking brand assets for developing a unique value proposition in the category
• Plan & Implement brand campaigns across platforms & devices to drive awareness, consideration and conversions
• Implement communication for key product, pricing and offering roll-out to strengthen the brand positioning in the category
• Execute key customer insights, audience insights, platform insights, market insights to have an edge and customer understanding
• Execute Customer & audience profiling, segmentation and mapping, persona development to get the target and unique audience in our pool
• Plan & Implement the Market Research projects, customer study, competition tracking & benchmarking to stay ahead in the category
• Coordinate the Brand Health measurement initiatives and monthly reporting of the same. Strengthen brand parameters through communication
• Coordinate with stake holders across Corp Strat, Legal, Compliance, Product, Tech, Research, Sales, Revenue teams to drive brand agenda
• Coordinate for PR efforts to drive brand visibility and share of mind and share of voice
• Implement awareness initiatives through reach and frequency through a media mix to reach out to audience for funnel objectives and contribute to leads & client acquisition
• Plan & implement innovation in brand marketing to identify new audience, new formats, new channels/platforms and scale-ups
• Track, monitor and report the monthly business goal performance for B2C with respect to new client acquisition, market share and organic traffic goals
• Leverage our offerings, products and services to drive new client acquisition through communication plots to target audience
• Work closely with Sales team to identify key initiative implementation, new program implementation and campaigns
• Reporting for key performance matrix and initiatives to management
• Coordinating with agencies across creative, media, digital, production, research and specialised ones for key programs
• Reporting the media landscape, competitive media landscape and bring new learnings and insights for future campaign success
• Plan the proposal discussions, negotiations and budget planning for B2C
• Reporting for regular reviews with key agencies along with management
• Implement new innovations in media and identify key opportunities across traditional and digital landscape

Primary Responsibilities:

• Building Brand Preference, Driving Business Goals, Media & Agency Management

Additional Responsibilities:

Reporting Team

• Reporting Designation: Head - Preference (ABL_SS_216)
• Reporting Department: Brand and Corporate Communications (2082)
  

Educational qualifications preferred

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