Digital Marketing Executive - Growth Hacker Job in Algoshack Technologies

Experience and Expertise:

• Overall, 1 - 5 years in SaaS digital marketing experience covering in-bound and out-bound (Email campaigns) marketing
• MBA graduate, with full bandwidth for the job
• Experience in Social media channels - LinkedIn, FB, Insta, Twitter - Proven with Posts and Blogs
• Passionate, Go-Getter, and a Team player
• Good communication skills - Written and Spoken
• Location - Candidates to be based in Bengaluru
• Knowledge of SEO, SEM techniques, streamline content for effective in-bound traffic, analysis through tools such as Google Analytics , SEMRush

Roles and Responsibilities:

• Create strategic marketing plans (Annual, Quarterly and Monthly) plans covering content generation, content publishing via marketing channels and lead generation establish for our in-bound (Digital and Social Media Ads, SEO, SEM) and outbound Digital and Enterprise business
• Market research to cover key trends, hot topics, and competition research and analysis to identify new opportunities and trending topics and segments.
• Track MQL (Marketing Qualified Lead) and SQL(Sales Qualified leads), nurture leads and track conversion ratios, and continuouslyimprove conversions
• Understand the complete sales funnel and track the sales opportunities through various sales stages and help the sales team to prioritize sales for better conversions.
• Perform content and product gap analysis against competitors to identify potential areas of growth in specific segments and geographies and to improve theproduct.
• Create and maintain Marketing templates and collaterals, and marketing process
• Establish as a product leader with key partners and various industry forums
• Work closely with the internal teams to develop and continuously enhance the company and product brands in our target communities through proven social media quarterly and monthly reach out plans leveraging various channels with appropriatethemes