Marketing Manager-services Job in Acuvate Software

What s the opportunity?:

We are on an interesting growth journey and are seeking a Services Marketing Manager to join our team. Reporting to the Head of Marketing, the Services Marketing Manager will be responsible for the go-to-market (GTM) of a portfolio of Acuvate s professional and IT managed services. This individual will contribute to the overall strategy and lead portfolio tactics (including sales tools and collateral) and positioning to the Acuvate s sales community and the broader market overall. This role requires strong collaborative skills working with Sales, Services Product Line Management (SPLM), etc.

If the above-mentioned values and vision concur with you and if you re someone who takes pride in contributing and being in an ever-growing and stimulating work environments then we are sure we will enjoy this ride together, we are just a ping away to connect and get this conversation going.

Talk to you soon!

What you ll be doing:

• Develop compelling services value proposition, positioning and messaging that differentiates Acuvate from the competition.
• Create compelling content (presentations, blogs, e-books, success stories, video scripts, etc.) targeted and written to the right audience to create demand for Acuvate s Services.
• Communicate the value of Acuvate s Services to the sales team and develop sales tools and enablement programs.
• Identify and execute thought leadership and customer success stories to help drive Services sales.
• Use market, customer, and competitive input to develop appropriate positioning for Acuvate s Services and drive its positioning on a global basis.
• Support the development and implementation of market strategies to help grow the market share globally for Acuvate s professional and managed services.
• Conduct, gather and interpret market, customer, and competitor research to identify and capitalize on market trends, challenges, and opportunities.
• Represent Acuvate at tradeshows, industry forums, and analyst events, as required.
• Responsible for creating and updating Services information when required to satisfy new service introduction process.
• Collaborate with Acuvate s Product Line Management and Sales teams to understand the nuances related to deployments and customer concerns, and positioning/messaging accordingly.
• Liaison with internal stakeholders, Marketing head and extended teams such as agencies to execute all marketing initiatives and campaigns to engage the target groups continuously.
• Measuring the results of marketing activity to inform future marketing campaigns.
• Implementing SEO best practices
• Execute & Optimize Lead generation campaigns across platforms like LinkedIn, Email and Google Search, Display Network, managing performance as per business requirements.
• Provide insights and recommendations to optimize and improve digital results and to implement new tactics and strategies to test.
• Produce weekly reports for all marketing efforts (incl content, paid, social channels (organic), website) and a clear summary of performance against the key performance indicators.
• Support in building and drivingAcuvate s social media strategy.
• Manage internal resources, and agencies.

What skills are we looking for?

• Bachelor s degree required; MBA is a plus.
• 4-6 years experience in B2B technology marketing, with a strong understanding of B2B marketing concepts and a proven track record of success
• Recent and relevant experience working as a product marketer or service marketer.
• In-depth understanding of the Services lifecycle
• Good understanding of the emerging technologies, such as cloud computing/AI/Microsoft/Azure and how professional & managed services are used within these markets.
• Excellent writing skills with a proven track record of creating impactful content (blogs, e-books, presentations, success stories, video scripts, etc.)
• Proven track record working in a collaborative, team environment while leveraging remote resources.
• Excellent presentation, interpersonal, and communications skills

Bonus skills:

• Out of the box thinker, with a passion for trying new things and bringing new ideas into the marketing strategy.
• Takes initiative, proposes innovative solutions.
• Strong people person with the ability to network in a large organization.
• Team player who works well with colleagues, customers, analysts, and partners
• Experience using social, online, and traditional marketing principles and techniques.
• Strong organizational skills with the ability to execute deliverables to closure.
• Strong sense of ownership and pride in a job well done.
• Ability to handle multiple tasks and changing priorities with minimal supervision.
  
  • Possess a passion for winning and is driven to succeed and excel in one s career.

About Acuvate

Acuvate is a global software service provider with over 14 years of experience in digital solutions, accelerating enterprise-wide digital transformation with our AI accelerators. We provide solutions and services that modernize, automate and support enterprise applications, IT systems, and infrastructure. We have a strong presence in the US, Europe, and APAC, where we serve multiple ultra-large customers with over $20B revenue. Acuvate is a Microsoft Gold certified partner and has transformed 200+ reputed enterprises globally, including many Fortune 500. With our multi-skilled experts and packaged AI accelerators, we deliver unparalleled efficiencies and accelerate time-to-value for our customers.

For more info, visit us online at www.acuvate.com or follow us on LinkedIn, Twitter, Instagram & Facebook.