Senior Brand Manager - Consumer Health Job in Abbott Laboratories

Primary Job Objective:

• To devise and implement proposed Marketing plans in line with the overall Marketing strategy for the brand, thereby enabling achievement of business objectives and targets.
• To create demand for the brand by implementing the proposed marketing initiatives, constantly engaging with internal stakeholders, trade partners & end consumers

Core Job Responsibilities:

Financial

• Sales Target & Market Share Achievement Develop Marketing Strategy and implement proposed Marketing Plans to achieve the market share and top-line/ bottom-line objectives for the brand/ portfolio
• Marketing Budget Management - Periodically (Annually / Quarterly / Monthly) monitor and utilize Marketing / Advertising budget as per the needs of the business and under the direction of Marketing Head - OTC

Process

• Develop & execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.
• NPI Development/ Innovations Analyze market research for qualitative / quantitative parameters to identify opportunities in brand portfolio and profitability, create a business case for innovations/ new brand/line extensions and entire project management for launch and post launch management as per stated business objective
• Develop , coordinate and execute creative and media campaigns for the brand in co-ordination with advertising & media agency.
• Ideation, planning & execution of retail visibility initiatives undertaken on the brand.
• Market Intelligence/ Data Analysis - Periodic analysis, evaluation & of data related to the brand & category to generate insights for brand/business. Maintain constant touch with the market to understand retail trends and competitor activities in order to observe and evaluate execution of plans vis--vis competition.
• Market Research Understand research requirments and action market research and coordinate with research agencies to derive actionable insights on the brand.
• Monitor A&P spends of brand on periodic basis and ensure adherence with budget

People Management

• Provide necessary guidance & direction to the sales team for executing sales plans and sales promotion initiatives. Develop rapport with the field force in order to obtain necessary feedback & insight of sales & distribution.
• Work in liaison with other internal organs like Sales, NPI, Packaging, R&D, Operations & Finance on various product management tasks.
• Work closely with agency partners Creative, Media, Research to ensure smooth and timely deliverable in line with business requirement

Supervisory/Management Responsibilities:

Direct Reports: Nil

Indirect Reports: Nil

Position Accountability/Scope:

• The role is responsible for planning and implementing the devised Marketing strategies & ensuring effective demand of the OTC brand entrusted with.
• The position is based in the Corporate Office, Mumbai. However, the position requires traveling for field visits across the country.
• To align with and participate actively in organization led initiatives periodically.
• To understand and comply with the organization Code of Ethics.

Education: MBA/PGDBM in Sales & Marketing

Experience/Training Required: Min 5-6 Years of Brand Management experience in FMCG / OTC