Marketing Team Lead Jobs in Kolkata, West Bengal

• Overall:
o In this role, you will lead the Marketing team for a Social Media Platform in India
o This role combines deep product marketing skills, brand marketing, engagement marketing, and partner marketing with relationship building and team management
o Overview:
- Manage a digital marketing team to establish online customer acquisition and digital media plans
- Optimize portfolio of paid media investment across ad platforms
- Drive data analysis to improve campaign effectiveness
- Establish creative and positioning and execute in digital marketing channels
- Manage forecasting, and provide updates on growth opportunities
o General media:
- Build the company-wide strategy for Platform’s media campaigns to support both brand & performance-based goals
- Manage day-to-day plan changes/maintenance of media plans & manage media agencies
- Identify target audiences and analyze their behavior, characteristics, and routines
- Monitor media trends of all outlets including magazines, blogs, and movies
- Analyze media alternatives to recommend how to best allocate the advertising budget
- Be the final eyes on all advertisements and marketing campaigns before release
- Launch and optimize a retargeting strategy to maximize full-funnel performance
• Requirements:
o General:
- Experience working in a dynamic environment with frequent changes
- Ability to work autonomously with confidence
- Bachelor's degree in Marketing, Business or similar
o Digital marketing:
- Experience leading digital marketing teams
- Experience managing paid media portfolios and achieving growth
- Experience managing paid marketing operations
- Experience using major digital ads platforms associated with search, display and social media advertising
- Experience optimizing digital channels
- Knowledge of scaled video and paid social advertising with innovative use of audience targeting, content and creative

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