Digital Marketing Manager Job in Zjell

Digital Marketing Manager

Zjell 4+ weeks ago

Mumbai, Maharashtra
Not Disclosed
Full-time

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Job Summary

Develop and execute short-term & long-term successful SEO strategies
Conducting keyword research, identifying content scope/strategy to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content and landing pages based on user intent, UX, and mobile-first approach
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings, and other SEO aspects
Keep abreast of SEO and integrated marketing trends
Competition analysis to identify gaps and trends
Create regular SEO reports and monitor performance metrics
Define business requirements and coordinate with the technology team to get SEO recommendations implemented and track the impact of each SEO initiative
Continuously updating the website based on fresh SEO trends, Google core updates, and internet marketing industry trends.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads/PPC/Social Media Posts/Paid Ads on Insta/FB)
Design, build and maintain our social media presence on Instagram & Facebook
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize the user experience.
Designing Post for Social Media Marketing based on company marketing strategy.
Email Marketing template designing and running email marketing.
Perform daily account management and pay-per-click accounts on Facebook/Instagram & Google (Google Ads) and other search platforms.
On-page and Off-page SEO keyword management and analysis
Report on web traffic and user activity and the audience analysis