PPC MANAGER Job in ZB GROUP

Job Description

ZB Group is a growing company based in Bangalore, India focusing on providing full-fledged brand building, marketing and management services primarily for clients in western markets.

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

Identify gaps in our strategies and recommend new ideas and strategies

Create guides, standard operating procedures, and other guidelines to use as reference for all email marketing procedures

Join brainstorming/creative sessions to generate ideas

Coordinate with marketing teams to write catchy emails and content

Follow industry-related news and generate ideas around trending topics

Set and meet Aggressive targets on weekly and monthly basis.

Work with designers to create catchy ad copies

Conduct competitive research to identify our strong and weak points

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Amazon PPC)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Challenges

To identify new opportunities and strategies.

To act effectively as team player with company management / colleagues taking proactive role in improving overall company performance.

Work effectively with manager and manage deadlines.

Automate every process with a perfect system that can be scaled.

Skills Required

Excellent writing, editing and speaking skills in English for reporting purposes

Time-management skills

Knowledge and experience with running Amazon Seller PPC is a must.

Ability to work with a team.

Excellent communication and presentation skills.

A keen eye for aesthetics and details

Ability to work methodically and meet deadlines

Proven experience as a PPC Manager

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Salary:300k 400k P.A Plus Bonus

Employment Type: Full Time

Weekdays: 9.30 AM 6.00 PM

Saturdays: 10.00 AM 3.00 PM