Digital Marketing Specialist Job in Yougov

Company Description

YouGov is an international research data and analytics group.

We help the world s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers complex lives. We call it living data.

We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do.

Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That s why we re different.

Rather than commissioned research that s already out-of-date by the time it reaches someone s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.

YouGov. Living Consumer Intelligence.

Job Description

• Own multi-channel digital marketing plans for specific countriesincluding: paid-search, paid-social, affiliates & partnerships, lead generation, mobile-app & referrals
• Create, manage and optimise digital campaigns to acquire the right number of users to targets and cost
• Set up, test and manage attribution and tracking for all activity
• Manage and develop the day-to-day relationships with affiliates and partners
• Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns
• Identify and activate new channels and partners

Qualifications

• Relevant experience across digital acquisition channels like: PPC, Affiliate Marketing, Paid Social (4-5years)
• Understanding of technical aspects of online advertising including conversion optimisation
• Highly analytical and comfortable with raw data in Excel
• A bonus: Experience of working across different countries

Additional Information

• We offer some brilliant benefits and perks at YouGov, some of which include:Mixed office & remote working (based on personal needs and agreement with the direct manager)
• LinkedIn Learning - we re big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform

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