Social Media Executive Job in Yapsody India Pvt. Ltd.

Job Responsibilities: Responsible for developing and implementing the Social Media strategy in order to increase our online presence and align with company s business goals. Ideate creative and engaging social media posts targeting the right customer profile, collaborate with content development and graphic design team to execute the same. In depth research of social media trends, effective hashtags, competitor activities, etc. for each social media platforms such as LinkedIn, Twitter, Instagram, Facebook, etc. Develop, manage and oversee social media content covering creative text, engaging videos and images. Executing Contest, Polls, and feedback to engage our target audience. Maintaining Social Media Calendar covering posts for all the channels or mediums planned for a particular week. Managing each social media account with 100% accuracy of business information including timeline cover, profile pictures, etc. Suggest and implement new features to develop brand awareness, like promotions and competitions. Develop insightful reports for all the social channels at predefined frequencies and metrics as per its requirements in the report. Stay up-to-date with current technologies and trends in social media, design tools and applications. Track and maintain a report for ROI and other metrics weekly/monthly. Monitors and develops reports on competitor activity within social media spaces on predefined frequencies. Monitor brands reputation on a timely basis making sure brand image is always positive. Closely work with other departments of marketing including Search engine, Email, website and content. Monitor SEO and web traffic metrics. Skills & Experience Requirements: 2+ years work experience as a Social Media Executive Excellent written and verbal communication skills. Good understanding of audience behavior and ways to track it. Good understanding of Organic marketing, Paid marketing & Remarketing. Good knowledge of Social Media Channels, Digital Media and Online Reputation management is a must. Excellent understanding of digital marketing concepts and best practices. Good time management and Proficient with MS Office. Experience with B2C & B2B social media, Google Ad words and SEO/SEM. Hands-on experience in content management. Excellent copywriting and visualization skills. Community management and engagement. Good understanding of designing tools like Canva. Analytical and multitasking skills Basic Knowledge of SEO, Keyword Research, Email Marketing