Sr. Business Analyst - Pardot Job in Xpheno Private Limited

Job Description

Job Description :

Hands on configuration of Sales Cloud/Pardot/Service cloud Platform including users, roles, security, profiles, workflow rules, custom objects, etc

Experience with MA systems to include designing, managing, customizing, and launching campaigns and their assets (emails, forms, landing pages, lists); automated nurturing solutions; automated lead scoring solutions, automated data cleansing programs, integrations, and reporting

Technical design, configuration, implementation, and customization of MA systems

Configure Marketing automation system to integrate with Salesforce.com CRM

Setting up, updating, and testing campaign assets such as emails, landing pages, and forms

Guide clients on campaign and individual asset (email, form, landing page) testing strategy such as A/B testing

Analyze marketing and/or sales operational processes to identify and recommend efficiencies

Working on M&A migrations between Marketing Automation systems is a strong plus

Must have Salesforce Pardot certification.

Project management and/or consulting experience a strong plus

Excellent communication skills and strong analytical skills

Experience in managing data loads, working with templates

Experience in Salesforce reports and dashboards along with Einstein is a plus.