Marketing Executive/Manager (Social Media Marketing/IT Industry) Job in Xotiv Technologies Pvt. Ltd.

Company Introduction:

Xotiv Technologies is all about Passion, Excellence, Innovation and Flexibility in the software development services and solutions. We offer world-class service across all the niche segments to all clients across the globe with traditional or agile methodologies enabling the complete service that includes IT consulting, testing, user interface design and offshore software development. Our team has the complete expertise and capabilities across various sectors.

Job Description:

We are looking for organized Marketing Executive/Manager (Social Media marketing) to manage sales & marketing activities for our company product & services. The ideal candidate will have a passion for all things marketing and sales. You will be well versed with social media platforms and how the Internet can become a strong asset to securing growing revenue. You will have an in-depth knowledge and understanding of outbound sales and marketing in IT Industry.

Responsibilities:

Should have at least 5 years of experience in managing software's product and service

Should have experience in Active Campaign and email marketing

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, & performance analysis

Produce valuable and engaging content for our website and product that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Analyze consumer behavior and adjust email and advertising campaigns accordingly

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools like Google Analytics

Experience in setting up and optimizing Google Adwords, Facebook Ad campaigns

Skill Requirements:

Should have experience in Social media platforms

Should have experience in outbound sales and marketing

Should have experience in client outreach.

Excellent communication & interpersonal skills

Requirements

Experience Required: 5 to 8 Years only