Ppc Executive Job in Wro Digital Technologies

Ppc Executive

Wro Digital Technologies 4+ weeks ago

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Job Summary

Key Responsibilities:

Develop and execute PPC strategies to drive targeted traffic, increase brand visibility, and generate conversions.
Conduct thorough keyword research and analysis to identify high-value keywords for campaign optimization.
Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
Write compelling ad copy and design effective landing pages to maximize click-through rates and conversion rates.
Perform ongoing keyword monitoring, bid management, and budget optimization to ensure optimal campaign performance.
Conduct A/B testing of ad copy, landing pages, and other campaign elements to continuously improve performance and conversion rates.
Monitor and analyze campaign performance using relevant analytics tools, such as Google Analytics and ad platform analytics.
Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement.
Stay updated on industry trends, best practices, and emerging PPC advertising techniques to ensure the implementation of cutting-edge strategies.
Collaborate with the marketing team to align PPC campaigns with overall marketing goals and strategies.