Position For Seo/ Sem Specialist Job in Webfries It Solutions Private Limited

Position For Seo/ Sem Specialist

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Job Summary

Qualification

Graduate- Any Specialization

Key Responsibilities

  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement link building strategy.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Requirements

  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) will be a bonus.
  • Experience with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.

Experience 2+ years

Experience Required :

Minimum 2 Years

Vacancy :

2 - 4 Hires

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