Senior Digital Marketing Executive Job in Webdura Technologies
Senior Digital Marketing Executive
Webdura Technologies
4+ weeks ago
- Cochin, Ernakulam, Kerala
- Not Disclosed
- Full-time
- Permanent
Job Summary
Key Functional Areas of Responsibility
- A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
- Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
- Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
- Able to work under pressure & too tight deadlines
- Keyword discovery & research to identify potential keywords to use on the accounts
- Ensure all ads follow company brand guidelines & all copy is written is to the company s standards
- Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
- Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI Acute analytical skills
- Continually monitor & update accounts to optimize lead conversions & sales
- Google AdWords Professional (GAP) qualified
- Analyze & report on campaigns to achieve maximum ROI
Professional Skills
- Graduate in any Discipline
- PPC specialists with relevant experience of a minimum of 3 - 5 years with an understanding of Google Adwords Google Certified professional
- Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc) The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
- Ability to write ad copy and optimize through A/B testing
- Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
- Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
Experience Required :
3 to 5 Years
Vacancy :
2 - 4 Hires
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