Digital Marketing Executive Job in Wattlecorp Cybersecurity Labs

Digital Marketing Executive

Wattlecorp Cybersecurity Labs 4+ weeks ago

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Job Summary

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Linkedin, Twitter etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
Measure ROI and KPIs
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
Conduct research on market trends, brand s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions