Vp Lead Marketing Job in Vvents

We are looking for a seasoned SaaS marketing professional responsible for top-of funnel growth. Your primary focus will be generating leads by orchestrating a wide range of marketing measures from e-mail marketing, outbound sales to selected inbound marketing tactics. As part of the core management team you will also be responsible for the overall marketing and brand stratetgy as well as all public relations activities. You are a jack of all trades and are used to hustling for double-digit monthly growth! Your tasks Develop and implement various marketing initiatives to generate leads a ton of leads each month:) Grow our email list organically Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends Optimize our marketing automation, A/B testing and entire lead nurturing processes Establish analytics reporting to understand how our marketing activity turns into customers, and continually refine our process to convert customers Educate external and internal sales team about our USPs, core features and their exact benefits for clients Develop product landing-pages and marketing materials Building up marketing support team Represent vVents at events or PR affairs Your profile Proven track record of driving growth in customer base for a SaaS start-up Can do attitude modesty is not your strong suit! Excellent communicator and creative thinker, with an ability to use data to inform all decisions Comprehensive understanding of e-mail marketing (incl. metrics) and marketing automation technology Good understanding of the various paid marketing channels and technologies Google AdWords, Retargeting and LinkedIN Good understanding of WordPress, Optimitizely and Analytics tools (GA, Mixpanel etc.) Analytical and able to derive meaning from analytics data (e.g. A/B testing) Experience identifying and managing creative resources everything from design to PR BA/BS degree or equivalent working experience Active and considerate team player Professional Accepts responsibility for all actions and follows through on commitments Self-Starter and resourceful Problem-Solver Bonus skills: HTML/CSS, Adobe Creative Suite We offer Become part of management team in quickly growing technology firm in the area of live video-streaming, eCommerce and big data Collaborate with today s most exciting tech players such Microsoft, Google, Amazon and Alibaba Playmaker position investors, CEO and team looks to you! Very broad and challenging set of tasks Management of small team expand your leadership skills High degree of freedom make your ideas happen! Entire marketing responsibility from day 1 Competitive compensation including attractive equity participation