Social Media Marketer Job in Vtiger

We are looking for a zealous Social Media Marketer to drive Vtiger's Social Media Marketing efforts across all social channels and community forums.

The Social Media Associate is responsible for supporting marketing and overseeing the company s social media accounts. This position requires interacting with other teams to create content as well as reporting on the efficacy of social media campaigns.

Responsibilities:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish and share daily content (original text, images, infographics, GIFs, videos, or HTML) that builds meaningful connections and encourages community members to take action.
• Curate content from around the web on topics that the company s target audience might be interested in
• Set up and optimize company pages within each platform to increase the visibility of the company s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Monitor, listen, and respond to users in a social way while cultivating leads and sales
• Provide updates on positive consumer comments as well as concerns that need to be addressed
• Develop and expand community and/or influencer outreach efforts
• Continuously improve by capturing and analyzing the appropriate social media metrics, insights, and best practices, and then acting on the information
• Compile reports for management showing results based on customer feedback
• Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions
• Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Research and monitor the activity of competitors

Requirements:

• Fluency in English with good oral communication, presentation skills, and strong interpersonal skills
• Proven working experience of 2+ years in social media marketing or as a digital marketing specialist
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
• Ability to assist with streamlining company social media accounts, ensuring uniform content and tone of voice
• Ability to post and distribute content required for advertising on social media accounts
• Ability to increase views/followers to generate interest and advertising for the company
• Understanding similarities and differences between multiple brands and how to post without creating offensive material
• Ability to respond to reviews with detailed information and customer service support
• Ability to type, spell check, and use the appropriate font
• Knowledge of gathering, reviewing, and composing reports based on guest feedback
• Basic understanding of social media formats, how to log in and log out, post, respond, and functioning of all other related content
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude and customer-oriented with good multitasking and organizational ability