Marketing Manager Job in Vivify Healthcare Pvt. Ltd.
Marketing Manager
- Visakhapatnam, Vishakhapatnam, Andhra Pradesh
- Not Disclosed
- Full-time
- Permanent
Company Description:
Job Description
We are looking for an enthusiastic Marketing Manager to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing Manager should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also bewell-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
As a Marketing Manager you will lead all our marketing activities from social media and digital campaigns to advertising and creative projects. Marketing Manager Responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you re a skilled Marketing strategist, able to inspire your team members, we d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness
Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Preparing and managing monthly, quarterly and annual budgets for the Marketing department
Setting, monitoring and reporting on team goals
Managing Artifacts / Marketing Collaterals
Day in the life / Job Roles & Responsibilities
Conduct market research to find answers about consumer requirements, habits and trends
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Qualifications
Must-have skills
10+ years of experience (in Healthcare industry is a plus) as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
experience in marketing & communications
Experience running successful marketing campaigns
Leadership skills with the ability to set and prioritize goals
Analytical mindset
Additional Information
Remuneration / Salary:Depend on Experience (DOE)
Perks
Fixed Working Hours
5 days a week
Must have
- High-Speed Internet Connection
Laptop / Desktop
- Video Calling Facility i.e. Webcam, Audio and Microphone device
Minimum 10 Years
2 - 4 Hires
