Digital Marketing Executive Job in Viba Solutions

Digital Marketing Executive

Viba Solutions 4+ weeks ago

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Job Summary

Role

Strategize and execute digital marketing campaigns across search, social, email marketing, and other digital channels
Provide recommendations for keyword opportunities, campaign structuring, audience targeting to meet performance goals
Monitoring campaign budget, delivery & performance to ensure all targets are met
Provide inputs to content and graphics teams in order to increase the effectiveness of the campaigns
Excellent knowledge of the concept of Digital Marketing
Deep & hands-on knowledge of FB Campaign Manager, Google Adwords, SEO, Display Marketing, Google Analytics

Key responsibilities

Expanding Organic Traffic : Focusing on the Charting space, figuring keyword driven content expansions into top web pages & blogs.
Expanding High Intent Traffic : This focuses on improving landing page experience and creating/optimizing user journeys for these High Intent Traffic pages like enqiry page, download page, contact us page, home page etc.
Creating effective Lead Hooks & Funnels for Sales team : Focusing on new leads, and packaging existing products to create & monitor lead funnels.
Monitoring & Analysing traffic & growth : Figuring out which marketing activities & sources of traffic are working to drive traffic into revenue. Analysing how content initiatives, SEO activities, paid marketing activities, email nurturing to meet the monthly & quarterly targets.

Experience Required :

2 to 3 Years

Vacancy :

2 - 4 Hires