Digital Marketing Associate- Zkraft Job in Vertoz

Digital Marketing Associate

Location: Pune

Industry: IT Services

Job Type: Marketing

Experience: 1 3 years

About the Role

Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms.

If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you.

About Zkraft

Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment.

We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth.

Key Responsibilities

• Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies.
• Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms.
• Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions.
• Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness.
• Perform keyword research to identify high-performing search terms.
• Write compelling ad copy tailored to specific audiences and platforms.
• Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports.
• Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits.
• Stay updated on the latest trends and innovations in paid advertising and social media marketing.

Qualifications

• Bachelor s degree in Marketing, Communications, or related field.
• 1 3 years of experience managing paid campaigns on search and social media platforms.
• Strong knowledge of PPC strategies, SEM, and audience targeting techniques.
• Proficient in Google Ads, Facebook Ads Manager, and Google Analytics.
• Analytical mindset with the ability to interpret data and recommend actionable insights.
• Creative thinker with excellent communication skills and attention to detail.
• Ability to manage multiple campaigns simultaneously under tight deadlines.
• Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory.

Ready to boost digital growth and drive impactful campaigns? Join Zkraft and be part of a data-driven marketing powerhouse.