Seo & Digital Marketing Job in Vasundhara Infotech Llp

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Optimize copy and landing pages for search engine marketing
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Communication to team and management on project development, timelines, and results

Skills Required

• 2-5 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) & Digital Marketing
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Knowledge of ranking factors and search engine algorithms
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments
• Bachelor Degree Preferred (Specific Course of SEO and Digital Marketing)