BriefCase
BriefCase

Manager/lead - Content & Community Job in Vakilsearch

Manager/lead - Content & Community

Vakilsearch 4+ weeks ago
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Job Summary
  • Responsibilities and Accountabilities:
    • Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
    • Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
    • Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
    • Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
    • Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
    • Engage with influencers to convert them into brand advocates
    • Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
    • Develop content strategy aligned with short-term and long-term marketing targets.
    • Collaborate with marketing and design teams to plan and develop site content, style and layout.
    • Create and publish engaging content.
    • Edit, proofread and improve writers posts.
    • Liaise with content writers to ensure brand consistency.
    • Optimize content according to SEO.
    • Use content management systems to analyze website traffic and user s engagement metrics.
    • Manage content distribution to online channels and social media platforms to increase web traffic.
    • Ensure compliance with law (e.g. copyright and data protection)
    • Stay up-to-date with developments and generate new ideas to draw audience s attention.
Experience Required :

6 to 8 Years

Vacancy :

2 - 4 Hires

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