Head Of Digital Marketing Job in Vahak

Head Of Digital Marketing

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Job Summary
  • Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.
  • Driving activations and repeat transactions from users.
  • Identifying, developing & optimizing growth/marketing channels specific to Vahak.
  • Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
  • Re-engaging with users to increase their time spent on the site or app.
  • Evaluate and optimize the end-to-end Sales Funnel.
  • Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
  • Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
  • Optimize allocation of budget & drive continuous improvements in key metrics.
  • Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
  • Regularly follow market trends & implement the latest marketing tools & strategies.
  • Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
  • Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
  • Reviews & reporting with other teams & internal stakeholders.
Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires

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