Head Of Digital Marketing Job in Vahak
Head Of Digital Marketing
Vahak
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
- Plan monthly/quarterly performance marketing strategies and roadmaps to drive growth.
- Driving activations and repeat transactions from users.
- Identifying, developing & optimizing growth/marketing channels specific to Vahak.
- Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
- Re-engaging with users to increase their time spent on the site or app.
- Evaluate and optimize the end-to-end Sales Funnel.
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
- Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
- Optimize allocation of budget & drive continuous improvements in key metrics.
- Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
- Regularly follow market trends & implement the latest marketing tools & strategies.
- Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
- Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
- Reviews & reporting with other teams & internal stakeholders.
Experience Required :
Minimum 8 Years
Vacancy :
2 - 4 Hires
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