Digital Marketing Manager (operations & Analyst) Job in Uplers

Digital Marketing Manager (Operations & Data analyst) is responsible for developing and implementing marketing processes for measuring marketing performances, deliver proper and correct data/trends analysis, maintaining coordination across marketing verticals and eternal verticals within and outside the organisation. He/she will be also responsible to ensure smooth functioning and reporting of GTM plan. He will develop and deliver reporting dashboards and control/report marketing budget,

How your day would look like at Uplers?

• Manage technical aspects of key marketing systems (marketing automation, CRM, EPM, Salesforce and GA) used to generate, distribute and report on leads
• Establish and maintain processes/SOP's that ensure the best practices in campaign and lead management if required
• Create dashboards and maintain metrics reports on marketing campaigns and lead generations tools
• Create & maintain coordination between multiple departments for campaigns and executing GTM timeline
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing
• Monitor campaign to optimize performance based on industry best practices
• Develop robust KPIs and scorecards for marketing performance monitoring
• Present analysis for all business/campaigns
• Maintain and coordinate with external partners and vendors
• Evaluate new technologies and add on applications to improve and optimize marketing team performance

• Aligning and reporting all the functions/activities of brand marketing to Director Brand Marketing
• Responsible for all analysis and reporting through tool/GA/SF etc and develop marketing reporting dashboard
• Maintain and coordinate with external partners for planning & execution within SLA & SOP
• Keep track and maintain budget and PO/payments, etc
• Track deliverable as per the plan vs KPI dept. wise (Content/SEO & SEM/ BTL/Partners)
• Make sure smooth execution of GTM strategy as per the plan & reporting

• In-depth hands on experience of GA/SM/EXCEL tools
• Outstanding analytical and presentation skills
• Hands-on experience with Marketing automation systems & execution
• Excellent Organizational & time management skills
• Knowledge of Digital Marketing Campaigns/ Social Media/ Reporting parameters/ Email Marketing
• Understanding of Consumer segmentation & campaign planning
• Understanding & knowledge of Marketing automation tools
• Hands-on with marketing budgeting & vendor management
• Understanding of ORM
• Excellent people skills, coordination and exceptional skills

• Bachelor's Degree preferred
• Previous experience in Digital Marketing/Operations
• Minimum 8 years of experience

Qualification Degree:

• B.Tech- CS/IT
• B.Tech- Any

Skills:

• Data Analysis
• Excel
• CRM Tools
• Google Analytics

Shift Timings:

• 10:00 am to 07:00 pm

Functional Skills:

• Analytical Skills
• Problem Solving
• Critical Thinking

Minimum Experience (in years): 7

Maximum Experience (in years): 10