Crm Manager Job in Uplers

Designation- CRM Manager

Experience-5+ Years in CRM Platform

Work Timings-EU Time Zone (2:30pm to 11:30pm OR 4:00pm to 1:00am)

Job Description:

Be the conduit between what is right for customers and what is right for Centres.

Role and Responsibilities

Employee shal work closely with others in the CRM team, and across the wider business to:

1. Implement & Maintain CRM Model. You will be responsible for ensuring smooth implementation across your Centres. This will entail either launching key journeys/activities first or translating (adopting) already tested programs elsewhere into your regions.

2. CRM performance management. You will need to monitor and report upon a specific set of reporting requirements; campaign, base and NPS. You need to use results/learnings to influence decision making and recommend changes. Ultimately you need to become a regional CRM expert.

3. Regional planning. You will need to work with Regional & Centre marketing teams, creative services, brand partnership and others to build a quarterly CRM schedule (using CRM Model as a basis), which needs to be reviewed monthly and discussed weekly. You will need to work within existing process frameworks whilst maintaining a level of independence for CRM.

4. Creative excellence. You will need to ensure creative execution is both on brand and aligned with our CRM Model/strategy. This entails a mix of good creative briefing, thorough assessment of creative approvals and some elements of copywriting. You should aspire to build deep knowledge of how channels work and what works best within each. Test & learn needs to be your primary method of achieving this.

5. Thorough Salesforce (decisioning / deployment) briefings. You will need to adhere to stringent processes and briefings, to ensure clarity over journey designs, test & learn, segmentation, personalisation, translations, measurement, deployment scheduling, and other areas.

6. Centre / Stakeholder management. You will own CRM plans for your regions and must endeavour to ensure that your Centre stakeholders are kept in the loop and that their buy in in sought. You will need to adopt an account management approach.

CRM Skills:

An understanding of CRM and of full customer lifecycle journeys

Strong Email Marketing (preferably Salesforce Marketing Cloud) skills

Exposure to multi-channel environments

Highly data literate and an understanding of campaign performance metrics

Attention to detail. And able to work with detailed campaign briefings

Able to articulate logical alternative solutions clearly and compellingly

Excellent stakeholder management

Nice to have: HTML, Digital, XML, CSS, Photoshop, Fluent in another Euro language

Super Fluent in English communication.

Ideal CRM Behaviour:

• Autonomous.Doesn t require permission to get things done
• Calm and cool under pressure no matter what the situation
• Honest. Keep their promises
• Visible. They fully participate in the conversation
• Ambitious. They want to do their best
• Considered. They don t rush, but think through the options
• Driven. They lead CRM agenda / plans
• Positive. They contribute to creating a fun environment for all.Graduate + MBA / Excellent English Communication skills / CRM Platform Knowledge & Exposure (Salesforce)