Ppc Specialist Job in University Living Accommodation Pvt. Ltd.

Roles & Responsibilities Plan, create, and manage PPC campaigns across a variety of channels Keyword research and management to optimize bids (add PPC keywords and negative keywords) Optimize bidding at keyword, placement, device, geographic, demographic, and other levels Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics) Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Stay on top of search engine and PPC industry trends. Preferred Skills Experience with Google Analytics, Google AdWords, and Facebook Business Functional experience with all channels of Social Media Advanced knowledge of Microsoft Excel and PowerPoint Strong attention to detail Strong interpersonal skills, listening skills, and an articulate presenter Excellent writing proficiency and content creation skills Creative Thinking Analytical skills Research and problem solving skills