Brand & Marketing Lead Job in Udaan
Brand & Marketing Lead
Udaan
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
- Develop deep consumer and trade understanding in Staple Foods Categories and be the knowledge custodian for the organization in the same.
- Develop new brands in the packaged staple foods space leveraging category consumer truths. Develop Brand Nomenclature, Brand Identity, Packaging, Brand Personality & Brand Promise.
- Generate consumer insights leading to creation of category and product specific USP/propositions and translate the same into packaging & communication design.
- Lead development and end-to-end execution of Trade Marketing plans aligned to channel/ outlet requirements to drive desired consumer action and trade interest/ partnership. Work closely with the front-end sales teams for the same.
- Lead development and end-to-end execution of consumer marketing activities tailored to garner awareness, trials, eventually leading to adoption.
- Work closely with agencies in planning and execution stages (creative agencies, research agencies, etc.) to get deliverables according to timelines; monitor execution/ performance.
- Be the voice of the consumer & trade and custodian of their interests in Staples Private Brands.
- Assist the Brand & Marketing Head in creation of Brand Plans with a 6-month horizon
- Lead the effective end-to-end execution of these brand plans
- Work towards building required systems for measurement of key consumer and trade metrics and ensure regular updates and reporting of the same.
- Drive the planning and execution of BTL & ATL Inputs for multiple Brands/ Categories.
- Coordinate with the internal teams ex. Product, Sourcing, Finance teams for product conceptualization, costing, etc.
- Assist in maintaining budgets for all category related marketing expenses
- Lead execution of marketing plans through co-ordination between stakeholders, with special emphasis on-the-ground activities and micro-plans
- Work towards the goal of ensuring that the top-line & gross margin objectives of the category are met.
- Manage consumer complaints system
- Assist the central project management for all launch projects
Experience Required :
3 to 8 Years
Vacancy :
1 Hire
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