Web Developer & Designer, SEO Job in Tripbel

1. Web Designer duties and responsibilities of the job

Requiring both technical and creative skills, a Web Designer job description typically includes some of these tasks and duties:

Designing engaging and responsive landing pages

Integrating client CMS programs and data feeds into websites

Optimising sites for maximum speed and scalability

Employing industry and design best practice through website build process

Conducting website testing

Liaising with back-end developers to ensure web and app logic is properly integrated

Ensuring website function and stability across devices i.e. desktop, mobile, tablet

Working with marketing and research teams to incorporate brand elements and relevant market research findings into website

Providing internal support and external customer service throughout the build and launch process of the website

Web Designer job qualifications and requirements

Certificates, diplomas and degrees can all be cited as preferred in a Web Designer job description, and are not essential. It is common for web design candidates to be self-taught, or have completed on-the-job training to develop key skills and gain experience with specialised applications. If a formal qualification is requested, the relevant areas of study are:

Web Design

Digital Media

Information Technology

Science or Computer Science

Graphic Design

It is however critical to list the software and programs that candidates need to be proficient in. Some of these are listed below. Requesting a minimum of three years experience is also recommended.

HTML

CSS

jQuery

JavaScript

Adobe Suite Photoshop, Illustrator, InDesign

API web integration

Experience in User Experience (UX) and User Interface (UI)

2. Web Developer duties and responsibilities of the job

A Web Developer must have experience in the planning and the delivery of web applications across multiple platforms. A typical Web Developer job description should cover:

Writing efficient code

Creating websites/a website using standard HTML/CSS practices

Working closely with web designers and programmers to produce the website

Constant communication with other colleagues in the business to develop and deploy their content and ensuring there is a clear establishment of what can be created within what timeframe

Researching different software programs, maintaining software documentation

Implementing contingency plans in case the website goes down

Maintaining and expanding/enhancing the website once built

Managing a team might also be part of the job role

Web Developer job qualifications and requirements

Although there are no formal educational requirements to become a Web Developer, experience in the field will be expected. Knowledge in the following is a requirement:

HTML/XHTML, CSS, JavaScript

Server architecture

Experience with server-side frameworks such as python, ruby, php, Java, ASP, ASP.NET

Experience with database systems such as SQL and Oracle

A Bachelors degree in the following subjects should be included:

Computer Science

Computing

Aside from these skills, there are a number of qualities to be highlighted in a Web Developer job description to ensure the most suitable candidates apply:

Thorough functional knowledge and coding experience

Basic knowledge of Search Engine Optimisation

Ability to multitask with strict time constraints, budgets and business goals

Strong communication skills

Management experience or examples that show ability to manage a team, should this role involve team management

3. Search Engine Optimization (SEO) Analyst

The SEO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Implement link building campaigns in coordination with client SEO goals

Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

Research and administer social media tools in support of clients social media strategy

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels

Communication to team and management on project development, timelines, and results

Work closely with the other team members to meet client goals

Professional Competencies

Passion for SEO and internet marketing

Outstanding ability to think creatively, and identify and resolve problems

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

Ability to clearly and effectively articulate thoughts and points

High levels of integrity, autonomy, and self-motivation

Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

1 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

Proficiency in MS Excel, PowerPoint, and Word

Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

Experience working with CMS and building/administering content in CMS environments

Desired: Knowledge of HTML/CSS and website administrations

BS/BA degree preferred