Digital Marketing Executive Job in Trinity Unicepts Pvt Ltd

Perks: Self development training

Direct reporting to COO

Comprehensive benefits package

Opportunities for professional growth and development.

Friendly and growth oriented professional culture

Key Responsibilities Area :

Social Media Management:

Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.

Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence.

Content Creation:

Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers.

Email Marketing:

Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers.

Monitor email performance metrics, analyze results, and make data-driven improvements.

Search Engine Optimization (SEO):

Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions.

Conduct keyword research and monitor website analytics.

Pay-Per-Click (PPC) Advertising:

Manage PPC campaigns on platforms such as Google Ads and/or social media ads.

Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives.

Analytics and Reporting:

Utilize various analytics tools to track and analyze the performance of digital marketing initiatives.

Prepare regular reports, present key findings to the team, and suggest improvements based on data insights.

Website Management:

Collaborate with the web development team to update and maintain the company website.

Ensure content accuracy, mobile responsiveness, and user-friendly navigation.

Online Partnerships and Collaborations:

Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience.

A/B Testing:

Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.

Stay Updated on Industry Trends:

Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.

Requirements:

Bachelor's degree in Marketing, Communications, or a related field.

At least 1 year of experience in digital marketing or a related role.

Proficiency :

Strong understanding of various digital marketing channels and their respective strategies.

Social media management, content creation, email marketing, SEO, and PPC advertising.

Skills: Familiarity with digital marketing analytics tools such as Google Analytics.

Communication Skills: Excellent written and verbal communication skills.

Creativity: Creative thinking and the ability to generate innovative marketing ideas.

Attention to Detail: Detail-oriented with the ability to manage multiple projects simultaneously.

Adaptability: The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.

Time Management: The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Team player with strong interpersonal skills